Staging is the professional preparation of a house for the real estate market so
it will appeal to the largest number and widest range of potential buyers. If you’ve
ever visited a model home in a new subdivision, you’ve seen a prime example of real
WHY SHOULD I GET MY HOME STAGED?
Once a FOR SALE sign goes in your yard, your house becomes the product you want to
sell, much the same as the merchandise displayed on shelves in a department store.
Retail businesses know that how their product is displayed is a key element in prompting
potential buyers to purchase.
The same marketing strategy applies to your house.
Buyers will form an impression of your home within 10-15 seconds of first seeing
it, whether online or in person.
If your house creates a favorable impression during those first few seconds, they’ll
take a more in-depth look at what your house offers.
In today’s recessionary economy, selling a house has never been more challenging.
With so many houses on the market competing for so few buyers, expert Realtors® agree
that to sell quickly and for the highest possible price, real estate staging is a
critical component of their marketing plan.
CBS News interviews a Chicago Realtor® about the importance of staging homes for
Benefits of Staging Your House to Sell
Staging creates a positive first impression with buyers.
According to the National Association of Realtors, 90% of buyers make a preliminary
Internet search before calling a Realtor®. Staged homes photograph better for your
Staging removes the feeling they’re intruding in your private space and enables buyers
to imagine your house as their home.
Staged houses are easier to keep in “showing condition” on a day-to-day basis.
A staged property shows your home as a well-maintained house.
Buyers are less likely to make a “low ball” offer on a house that has the enhanced
presentation provided by staging.
Realtors® are more likely to choose an attractively staged house when selecting properties
to show their buyer clients.
Staging focuses buyer attention on the features of your house that are especially
Of correctly priced, comparable houses, studies indicate the professionally staged
home will sell in a shorter amount of time and for more money than its competitors.
“Jane was a tremendous help in selling our house ... We are convinced her ideas about staging our home made it sell quickly.” Tommy & Dorothy K.